Free and low-cost sales funnels

Build a sales funnel that works, without the monthly software bill.

Templates by goal, the email automations that do the selling, the math that tells you if it pays, and honest comparisons of the funnel builders that are actually free. Our featured pick is Systeme.io's free plan.

Start free on Systeme.io Browse funnel templates

Paid link: we may earn a commission if you sign up for Systeme.io through it, at no extra cost to you. How we make money.

The smallest funnel that can make a sale

Trafficone channel you already have
Opt-in pageone promise, one form
Thank-you pagedeliver + next step
Emails3 to 5, then the offer
Salecheckout, no platform fee

Build it step by step in how to build a funnel for free.

Pick a funnel by goal

Start from what you want the visitor to do. Each template has the pages in order, the follow-up emails and the number to watch.

Lead magnet funnelThe funnel most email lists start with.See the template →Webinar funnelA webinar funnel sells by teaching first.See the template →Tripwire funnelA small first purchase changes how people see you.See the template →Course sales funnelBuilding the course is half the job.See the template →Coaching funnelCoaches do not need checkout pages.See the template →Affiliate bridge funnelSending cold clicks straight to someone else's sales page wastes them.See the template →

All funnel templates side by side

What "free" has to cover

A working funnel needs six jobs done. Stitching free tools together can cover them, but every hand-off between tools is a place where leads go missing. An all-in-one free plan keeps them in one account.

Systeme.io's free plan, per its own pricing page:

3 sales funnels and 2,000 contacts
Unlimited email sends
No Systeme.io transaction fees on sales
1 course, 1 blog, 1 custom domain
No credit card, and the plan does not expire

Trade-offs: a $10,000 lifetime sales limit on free accounts, 1 automation rule and 1 email campaign on free, and evergreen webinars only from the Webinar plan. Details in our free plan walkthrough.

Start free on Systeme.io

Paid link: we may earn a commission if you sign up for Systeme.io through it, at no extra cost to you. How we make money.

Pages

Opt-in, sales, thank-you and upsell pages from templates.

Email capture

Forms that tag each lead by where they came from.

Automation

Welcome, nurture and stop-selling-to-buyers rules.

Unlimited email sends

On every Systeme.io plan, including free.

Checkout

Stripe or PayPal, order bumps and one-click upsells.

Members area

One course on the free plan, delivered on purchase.

Free plans and trials, side by side

Tool	Free plan?	Best for
Systeme.io (featured)	Yes, no card, no expiry	Complete funnels with email, checkout and courses
MailerLite	Yes, 250 subscribers	Email-first creators with simple landing pages
ClickFunnels	No, free trial	Teams with ad budgets and many funnels
Kartra	No, 14-day trial	Established sellers wanting helpdesk and video hosting
Leadpages	No, 7-day trial	Landing pages for marketers who already have email

Prices and limits for every tool, sourced from each vendor's own pricing page, are in the full comparison and Systeme.io vs ClickFunnels.

Know your numbers before you buy traffic

The funnel calculator turns visitors, opt-in rate and sales rate into revenue per lead, revenue per visitor and the most you can pay for a lead. It is plain arithmetic, not a forecast. New to the terms? Read funnel metrics explained.

Open the funnel calculator

Guides

ComparisonThe best free funnel builders, comparedOnly a few funnel tools have a free plan, and they differ a lot in what free means. Here is what each one includes, from its own pricing page.Read the guide →Start hereHow to build a sales funnel for freeMost free funnels fail on the plan, not the software. Here is the one-page plan to write before you open any builder, and how to build it without paying.Read the guide →Funnel templatesLead magnet funnel templateThe funnel most email lists start with. Trade one useful thing for an email address, then let a short sequence do the selling.Read the guide →Funnel templatesWebinar funnel templateA webinar funnel sells by teaching first. Here is the full page and email map, and when an evergreen (recorded) webinar makes sense.Read the guide →Funnel templatesTripwire funnel templateA small first purchase changes how people see you. Here is how to structure a tripwire, add a bump and an upsell, and check the numbers.Read the guide →Funnel templatesCourse sales funnel templateBuilding the course is half the job. These are the three funnel shapes that sell one, and how to pick between them.Read the guide →Funnel templatesCoaching application funnelCoaches do not need checkout pages. They need fewer, better calls. This funnel filters for fit before anyone gets on your calendar.Read the guide →Funnel templatesAffiliate bridge funnelSending cold clicks straight to someone else's sales page wastes them. A bridge page and a short email sequence turn clicks into people who trust you.Read the guide →EmailEmail automation basics for funnelsAutomation is what makes a funnel run while you sleep. Learn the five building blocks and the five automations worth setting up first.Read the guide →Systeme.ioSysteme.io free plan walkthroughThe free plan is real, not a trial. Here is exactly what it covers for funnels, where the ceilings are, and the signs it is time to pay.Read the guide →ComparisonsSysteme.io vs ClickFunnelsOne has a free plan and caps funnels; the other starts at $97 and caps contacts and emails. Here is how they really compare, from their own pricing pages.Read the guide →Funnel mathFunnel metrics explainedYou do not need a dashboard full of charts. Six numbers tell you whether a funnel works and how much you can spend to grow it.Read the guide →

Need a website rather than a funnel? Our sister site CreateFreeWebsites.com covers free websites on your own domain. Agencies reselling a CRM to clients should see ResellerCRM.com.

Frequently asked questions

Can I build a sales funnel for free?

Yes. A funnel needs pages, email capture, email sending and checkout. Systeme.io's free plan covers all four in one account, with 3 sales funnels, 2,000 contacts and unlimited email sends. Start with how to build a funnel for free.

What is the best free funnel builder?

For a complete funnel on a plan that stays free, we recommend Systeme.io. MailerLite's free plan suits email-first creators. ClickFunnels, Kartra, Leadpages and HighLevel offer trials, not free plans. See the full comparison.

Is Systeme.io's free plan really free forever?

Systeme.io says the free plan never expires and needs no credit card. Free accounts have a $10,000 lifetime sales limit, per its help center, after which you upgrade to keep selling.

Which funnel should I build first?

A lead magnet funnel: an opt-in page, a thank-you page and a short email sequence. It builds the list every other funnel needs.

How much money will my funnel make?

We do not publish income claims. Results depend on your offer, audience and traffic. The funnel calculator shows the arithmetic for your own numbers.

Is BestFreeFunnels part of Systeme.io?

No. It is an independent publication. Some links to Systeme.io are paid links that may earn us a commission; see the affiliate disclosure.